Kollywood discovers international film fests

It is pack up' call of a different kind from Tamil film directors. They are busy packing their bags, as they head towards Goa, Dubai and other venues where international film festivals are being held. Tamil film directors are turning into globetrotters.

"Directors and producers of Tamil films are waking up to the world of international film festivals, numbering 1300 in 80 countries, ranging from Albania to Zimbabwe," says director Ameer. And with good result. "International movie merchants are asking for Tamil film DVDS ," say directors Arun Vaidyanathan and Ameer.

Arun Vaidyanathan, whose film Achchamundu Achchamundu' has been selected for screening at the Indian Panorama of the Indian International Film Festival (IIFF). Director Pandiraj, whose film Pasanga' has also been selected for the Panorama, has entered the same film the Indian Film festival, Los Angeles . He is surfing the Net for information on other festival entry deadlines.

Yogi', featuring director Ameer, as the hero will enjoy a world premiere in the competition round of the Dubai International Film Festival. Ameer's earlier directorial ventures, Raam' and Paruthiveeran' made it to some of the prestigious film fests such as the ones at Cyprus and Berlin, and walked off with a couple of awards. Two other Tamil films, Aval per tamizhaci' and Rettachuzhi' have also made it to the screening round of the Dubai International Film Fest. (from November 15).

The recent trend among young filmmakers to take their films abroad, not merely to satisfy the Tamil diaspora, but also to gain a foothold in the competitive world of international cinema, and earn both revenue and respect for Tamil filmmakers is long overdue, says director Vasanth. "The world of cinema has seen a perfect marriage between commercial and parallel movies, and awareness over world markets and the importance of taking Tamil cinema to a world audience is growing, " says director S m Vasanth, who headed the jury for the international documentary and short films of the forthcoming IIFF.

"Global merchants are looking at the biographies and career graphs of our directors and this upswing is good for our cinema, " says producer K S Sivaraman, who has sent his Naan Kadavul' to the Cairo International Film Festival. Tamil cinema has had pioneers like Mani Ratnam in this field, but it is only now that other film makers are waking up to the outside world, beyond box office collections, says Pandiraj. Mani Ratnam himself is a regular at the festivals of UCLA, California, Berlin, Toronto, Venice, Amsterdam and Washington DC. "There is a huge demand for DVD rights of his films in many of those countries, " say a spokesperson of Madras Talkies, the director's production house.

"The benefits of being part of such events are huge, " says Ameer. "You can earn as much as you do in Indian markets, and the brand value of Tamil cinema has consistently gone up in recent years, " he adds.

While entering a film, directors and producers need to ensure quality sub titling, sleek editing (running time not above 2 hours) and keeping to the deadline. The cost of entering a festival may range between Rs 20, 000 to Rs one lakh, depending upon the work involved. While the top draw festivals do not offer money, others such as the Taipei and Washington film festivals may offer a film maker between $ 500 to $ 1000.

However, making it to such fests is still a part of the learning curve for many directors, says Pandiraj. "Many of us do not know how to package our films for a global audience as yet, " he adds. Ameer agrees. "It takes a lot of effort to send a film to a festival, and it is time policy makers appoint a separate jury at a national level to screen and send Indian films to such venues," he adds.