Thursday, December 17, 2009

Aamir Khan-Kareena Kapoor weave some magic

It was a call that Sabyasachi was definitely not expecting this Tuesday. On the other hand, both Aamir Khan and Kareena Kapoor were trying desparately to get across to the rest of the world from the remote village of Chanderi in Madhya Pradesh.

Both stars were camping in the village on Tuesday as part of their clandestine promotional tour when impoverished weavers of the village sought their help to help save their endangered traditional art. The weavers of this non descript village are synonymous with the famous Chanderi saree that is a dying art thanks to faulty marketing plans, numerous middle-men and no government support. Aamir in fact was the guest of a weaver couple Kamlesh Koli and Hukum Koli.

"Aamir discussed the matter with Kareena and they both agreed that it would be a good idea to get a known designer who speacialises in ethnic wear to lend synergy to market Chanderi sarees. It was Kareena who suggested Sabyasachi's name," says a source.
So after struggling with bad network, Aamir managed to speak to Sabyasachi. "On Aamir's insistence, Sabya will design these sarees and market them internationally.

Kareena, on her part, has promised to wear the hand woven saree at public events," the source added. It is understood that Sabyasachi is already planning his trip to the village with his close associates to get a first-hand idea of the handloom cloth and figure out how it can be used for creating designer ensembles.

Apparently Aamir and Kareena also tried their hand at weaving sarees. They managed to weave a little piece which will now be auctioned for charity to benefit the weavers there. Aamir is also reportedly going to start a trust for the local weaver community with a personal donation. When messaged, Kareena SMSed back, confirming the development.

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